AAA Auto - Online segmentation

AAA Auto is a TOP successful used car dealership and it achieves the best results also thanks to data science.

The goal of the project was customer segmentation and to maximize sales conversions based on the number of website visits.

Using the data science model, we identified 10 customer segments, one of which had a 12-times higher conversion rate then average. The result was a solution that gave us more than five times more conversions within the first six months after deployment.


  • Segment profiling helps to sell and also to identify customer groups, their purchasing intent, needs, desires, and experience.

Understanding of customer segments is of fundamental importance for:

  • Personalizing customer topics in communication (e.g., by life situation, finances, and lifestyle).

  • Relevant direct communication.


  • Identification of 4 most important dimensions from over 300 different attributes:

    • Purchase intent

    • Car quality / value dimension

    • "Local" vs. worldwide importance of the brand

    • Engine power.


  • The optimal number of segments and the number of segments was determined mathematically. 

  • The final result of Segmentation was 10 larger customer segments with a high proportion and clear characteristics for each of them.

Segment Potential:

  • The highest trading potential was reflected in “Segment 7” followed by “Segment 10” and “Segment 2”.

  • Segments with low or no trading potential: “Segment 1”, “Segment 3”, and “Segment 6”.

Resulting return on marketing investments:

Addressing high-potential segments (7, 10, 2), while excluding low-potential segments (1, 3, 6) of  segmentation resulted in a massive increase in marketing campaign efficiency even in the first month! High affinity segments (4, 5) were addressed by a special offer focused on a narrow product group. 

ROI of the online segmentation project exceeded level 5 within the first 180 days!

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Settings Accept
You can refuse consent here.
Cookie settings

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.


Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.


Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.


Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.


Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.