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Churn prediction

Churn prediction is especially beneficial for companies with business models based on a regular fee. It is always beneficial to know who is about to leave.

 

WHAT DOES IT GIVE TO YOU 

Ability to predict churn will save you money in more than one way:
  • you do not waste your  resources on the customers who do not really want to leave
  • proper churn prediction will allow you to make more effective retention efforts by rescuing the customer before they make up their mind
  • you can send retention offer only to selected clients, so you can make it even more attractive than if you would make retention offer it to all clients

HOW DO YOU KNOW WHO IS ABOUT TO LEAVE

For modelling we use machine learning processes and tools. More specifically, we use models based on decision trees, regressions, or other types of models.
If you have big enough amount of "rich" enough data, we can also use deep learning, known as neural networks or artificial intelligence. 
Churn predictions are based on real past churns. Why have these customers left? How did they differ from other customers? What did they do about 2 months before they left?

WHAT WILL YOU GET

  • a list of customers with assigned individual churn probability
  • a list of customers with assigned to churn probability groups
  • characteristics of high churn probability customers
It is useful to learn from customers with high churn risk. You can than intervene with a small change in your company policy and decrease churn risk for your future customers.
For high churn risk customers, we designed retention offers to win them back.
 

Do you want your own model? Or just wish to know more? Do not hesitate to contact us. We will be happy to help you.

 
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Contact:

Data Mind s.r.o.

Phone: +420 720 705 639, +420 220 386 449
E-mail: info@datamind.cz
Address: Pobřežní 18 / 16, Praha 8 - Karlín, 186 00
IČO: 28953789

face.png, 26 kB Mgr. Jan Matoušek

Phone: +420 720 705 639
E-mail: jan.matousek@datamind.cz

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